✓ fundable unit economics
LTV, base$2,000
LTV : CAC4.4×✓ ≥ 3× bar
CAC payback7.5 mo✓ ≤ 12 mo
Customer lifetime33 mo
When does a customer pay you back?
base
optimistic
pessimistic
CAC line
The three scenarios, side by side
| Scenario | ARPU | Churn | CAC | LTV | LTV:CAC | Payback |
|---|
Take these numbers into the room.
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